Perseo
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Powering the Arkeero network in production · 10+ years · real campaigns today

The operating system for the
modern media business.

Sell, serve, decide, measure and get paid — on one data-first platform. Build any audience from any signal, then buy and activate it omnichannel — through Perseo as your DSP, across the Arkeero network and the platforms, or connect your own. Optimized end to end.

app.perseo.io / audiences / builder ● live reach
Signals · click to toggle
5 of 40+ signals · 2,000+ sources
High-intent shoppers · ES
+ lookalike 3%
Spain · urban in-market: electronics your CRM seed · 84k + similar audiences
Estimated reach
4.2M
Match rate
72%
resolved across 40+ signals · auto-optimized · refreshed daily
Activate to · click to toggle
0
opt-in users reached
0
premium sites in the network
0
data sources, live
0
ad decision latency
The Arkeero network — powered by Perseo · 600M monthly impressions · 100% of decisions tracked & replayable
The Arkeero publisher network
Time Out
Peoople
¡HOLA!
Muy Interesante
Meteored
Marie Claire
El Español
Semana
Infobae
Vandal
Kiwilimón
Samsung
Brands that run with us
McDonald's
L'Oréal
Disney
Spotify
LEGO
Visa
American Express
LG
HBO Max
Coca-Cola
Chanel
Maybelline
The category problem

A single layer
isn't a platform.

Most "platforms" sell you one layer — a creative format, a contextual signal, a buying seat. You still stitch the rest together: an ad server here, spreadsheets for the money, a separate tool for partners, and no single thread connecting a deal to the cash it generates.

THE OLD WAY
Point tools, glued

SSP + ad server + BI + billing + a dozen integrations. Data fragments at every seam.

THE GAP
No end-to-end thread

Nobody can answer "why did this impression serve, and did we get paid for it?" in one place.

PERSEO
One operating system

Sell → serve → decide → measure → monetize. Data-first, AI-driven, traced end to end.

Every side of the market

Whether you spend it, earn it, or own the data.

A three-sided platform — advertisers buying, publishers monetizing inventory, and data owners monetizing their first-party data. Same engine, same data layer, every side connected.

ADVERTISERS & AGENCIES
Run campaigns — direct or programmatic.

Plan, build and launch across the Arkeero network, the major platforms, or your own DSP — direct or programmatic (PG / PMP / preferred), with premium formats and end-to-end measurement.

Direct Programmatic Rich-media
PUBLISHERS & NETWORKS
Monetize your inventory.

Sell direct and capture programmatic demand on the same inventory, run premium formats, manage partners, and reconcile every payout — to the invoice, multi-currency.

Direct sales Programmatic demand Payouts
DATA OWNERS
Monetize your data.

Bring your first-party data, turn it into activatable audiences, and monetize it across the network and the platforms — with privacy-safe matching and full measurement on what it earns.

First-party data Audience packaging Revenue share
The platform

Five surfaces. One data model.

60+ relational tables, 80 typed services, 199 product screens — one schema underneath all of it.

01 / Sell
Find your fit

Discover your target and the best proposal that fits exactly what you need — audiences, goals and budget in one place.

02 / Deliver
Activate

Put your line items and data to work — pacing, premium formats and targeting built to generate results.

03 / Decide
Optimize

The right ad, every time — real-time decisioning in <5ms, optimized on your data.

04 / Measure
Analytics

End-to-end analytics — every impression, audience and outcome, in real time.

05 / Finance
Full traceability

End-to-end traceability of your investment — from spend to outcome, multi-currency.

How it works

Ingest everything. Optimize anything. One loop.

Every signal you feed in becomes something you can act on. Perseo ingests it, builds the audience, activates it everywhere, tracks every outcome — and feeds it straight back into optimization. Total visibility, radically simple.

01
Ingest

40+ signals · 2,000+ sources · your first-party data

02
Build

Audiences from any mix · lookalikes · reach

03
Activate

Arkeero · Meta/Pinterest/LinkedIn · your DSP

04
Track

Every impression & interaction, end to end

05
Optimize

Results feed back into the next decision

continuously — every outcome makes the next campaign smarter.
Data-first

Our own tracking,
down to the field.

Data isn't a reporting afterthought — it's the substrate. Perseo's own tracking captures every signal of every impression, and records every decision the engine makes to optimize a campaign: which line won, which lost, and exactly why. Replay any impression. Audit any number back to its source.

  • Proprietary event tracking on every impression & interaction
  • Every optimization decision logged — the full reasoning trace
  • Native multi-currency — booking, invoice & collection FX
  • All of it surfaces in a 40+ dimension report cube
Perseo tracking · impression replay
// impression 0x9f2a · 4.1ms
placement  hp_billboard_es  
geo        ES / Madrid       ✓ match
consent    TCF2 purpose 1-4  
candidates 7 line items
  ├─ ln_4471 sponsorship  ✗ freq cap
  ├─ ln_3392 standard     ~ pacing -8%
  ├─ ln_5120 standard     ✓ eligible
  └─ ln_2208 network      ✗ audience
winner     ln_5120  cpm €6.20
reason     priority + pace + yield
// tracked + persisted for replay
AdEngine · AI optimization

A decision engine that learns the yield.

Sub-5ms selection with a 9-step evaluation pipeline and four pacing algorithms — the substrate an optimization layer rides on.

01
Placement lookup
02
Geo-IP target
03
Consent / TCF2
04
Pacing
05
Frequency cap
06
Audience
07
Brand safety
08
Win + serve
4 pacing modes

ASAP · even · front-loaded · day-weighted, cron-refreshed targets.

Yield-aware

Priority tiers + price competition resolve every auction.

Passback cascade

GAM / Prebid / custom fallback when nothing fills.

In-memory hot path

Sub-5ms decisions cached in-memory, with a durable source of truth behind.

Marketplaces
Retailers
DMPs
Comscore
2,000+
sources
Behavioral
Intent
Contextual
Lookalike
Data & audience activation

Activate any audience. Anywhere.

Built on declarative, consent-based data — contextual, geolocated, behavioral, and your clients' own first-party data — with lookalikes from the leading providers. Run it across the Arkeero network, exactly where the best inventory lives — then push the same audiences out to Meta, Pinterest and LinkedIn to extend every campaign. Ingest, optimize, and generate results from one place.

Declarative & consent-based Contextual Geolocated Behavioral First-party (BYOA) Lookalikes
Activate on Arkeero network + push to Meta Pinterest LinkedIn
Your DSP · open by design

Buy through Perseo — your DSP. Or bring your own.

Use Perseo as your DSP: plan, buy and optimize media across the Arkeero network and beyond — powered by the best audiences. Prefer your own stack? We're open by design — connect your DSP, or others, and trade on our data the same way we do. You're never locked in.

PERSEO AS YOUR DSP
One seat to buy it all

Plan, buy and optimize across the Arkeero network and the platforms — from a single seat, on the best data.

OPEN & INTEROPERABLE
Or connect your own

Plug in your DSP — or others — and trade on Perseo audiences the same way we do. No lock-in.

WHITE-LABEL
Run it as your own

Operate the whole platform under your own brand — multi-tenant, isolated, dedicated.

Multi-tenant & white-label ready — run the whole platform under your own brand.
Formats & rich media · Studio

The platform lives in formats — and they come alive in our Studio.

High-impact, interactive, premium creative built in our own Studio — and served, tracked and billed by the same engine. Every interaction is an event we capture; every format optimizes off its own data.

studio / rich-media · live preview ● tracking on
Shop now
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Inter-Act FS · animates on scroll
Tracked events
view engage expand q25/50/75 click dwell
Triggers
On scroll
Engage tap
Inter-Act FS

Floating → faldón, full-screen interactive units.

Skin / 1×1

Site-wide sponsorship takeovers.

Treatments

Shaky, orientation, waterfall modifiers.

Social widget

Bridge to social-content reels.

Integrations & ingestion

It plugs into the stack you already run.

Bidirectional sync, audience push, and continuous ingestion — Perseo sits at the center of your data, not beside it.

Ad serving

Google Ad Manager — bidirectional order/line sync, coverage tracking, full sync logs.

GAMPrebidPassback
Audience activation

Push segments to the walled gardens for activation and measurement.

MetaTikTokPinterestLinkedInGoogle
Continuous ingestion

Daily data feeds, geo-IP resolution in real time, and a typed pipeline for new sources.

Geo-IPData feedsWebhooks
Developers · API-first

Built API-first.
Run it from your stack.

Don't want our UI? Drive everything from yours. Build audiences, buy media and read results through a typed API — or connect your own DSP and trade on our audiences. Same platform, your control.

  • REST API + webhooks, fully documented
  • Audience, activation & reporting endpoints
  • Real-time decisioning API — <5ms
  • Sandbox & self-serve API keys in minutes
POST /v1/audiences/activate 200 · 41ms
$ curl -X POST https://api.perseo.io/v1/audiences/activate \
  -H "Authorization: Bearer $PERSEO_KEY" \
  -d '{
    "audience": "high-intent-shoppers-es",
    "signals": ["retail","first_party","lookalike"],
    "destinations": ["arkeero","meta","your_dsp"]
  }'

// 200 OK
{
  "audience_id": "aud_9f2a4c",
  "reach": 4218400,
  "match_rate": 0.72,
  "status": "activating"
}
End-to-end traceability

From a deal to the cash it generates — one unbroken thread.

No other layer in your stack connects the proposal a salesperson signs to the impression that served it to the invoice you collected. Perseo does — every hop.

Proposal
Sell
Order
Deliver
Line item
Deliver
Decision
Decide
Delivery
Serve
Validation
Measure
Invoice
Monetize
Settlement
Monetize
Built to be trusted

Serious engineering under the hood.

A real-time decisioning core, our own tracking layer, and a sub-millisecond hot path — engineered to run a media business at scale, not to demo one.

<5ms
real-time ad decisioning
Native
event tracking & replay
Multi
currency, market & tenant
Real-time at scale End-to-end type safety RBAC + full audit log Enterprise SSO Multi-currency
80
typed API services
370+
fields per line item
199
product screens
10+ yrs
live in production
Proven outcomes

It's not just built well. It performs.

The premium formats, audiences and decisioning aren't a feature list — they move the numbers that brands buy on.

0
average viewability
0
video completion (VTR)
0
visitor acquisition uplift
0
CTR on rich-media formats
Pricing

Start free. Scale when you do.

Self-serve to launch in minutes, usage-based as you grow, enterprise when you need white-label and scale.

SELF-SERVE
Free to start
then usage-based
  • Audience builder & activation
  • Arkeero network + walled gardens
  • API access & sandbox
  • Self-serve reporting
Start free
Most popular
GROWTH
Per seat + media %
for scaling teams
  • Everything in Self-serve
  • Connect your own DSP (meta-DSP)
  • First-party data & lookalikes
  • Premium rich-media formats
  • Priority support
Start free
ENTERPRISE
White-label
custom & dedicated
  • Everything in Growth
  • Run Perseo under your own brand
  • Multi-tenant & data isolation
  • SSO, custom SLAs & onboarding
Talk to sales

Perseo is the technology.
Arkeero is the network it already runs.

The platform doesn't get demoed — it runs a live media business every day. The same engine, data and Studio behind the Arkeero network are the ones we put in your hands.

Powering the Arkeero network — and yours.

Now onboarding our first partners beyond the Arkeero network.

See the whole operation
in one platform.

Start free in minutes — or talk to us about white-label and enterprise.